Adding the 98-inch display alongside the existing BRAVIA Professional Displays range means that customers have more choice for exceptional quality screens to suit their needs and type of space. The new FW-98BZ53L model is the latest offering from Sony which features its Deep-Black Non-Glare technology, complementing the existing BZ40L range with its 55" to 85-inch models. The BZ53L adds brand-new features designed to optimise the viewing experience for any retailer, business, or educational institution.

Sony's unique Deep-Black Non-Glare Coating means the BZ40L Series/BZ53L display benefits from low reflection, high contrast and precise image quality. These features address common concerns related to digital signage being displayed in challenging, high ambient light, or direct lighting environments, and make the BZ40L Series/BZ53L an ideal choice for busy retail showrooms, large lecture halls or meeting rooms, and corporate receptions.

Deep Black Non-Glare Coating: how does it work?

“Similar to its predecessors, the BZ53L is designed to be user-friendly and incredibly versatile. The demand for digital signage is increasing rapidly as businesses and educational organisations continue to invest in technology that facilitates the growing importance of in-person experiences, modern hybrid working and online learning,” comments Christopher Mullins, Head of B2B BRAVIA Product Marketing, Sony Europe. “The new models are also an example of our continued commitment to a more sustainable future, using recycled plastic materials and packaging, as well as smart power-saving modes that see displays power off when not in use.”

Exceptionally bright 4K displays with unique Deep Black Non-Glare technology. Available in screen sizes 55”, 65”, 75”and 85”.

Enhance your product offerings and meet the growing demand for superior digital signage solutions by partnering with Alloys and Sony.